However, Apple also carefully regulates how apps can inform users in the app that a store experience is available outside the app. Instead, they must direct users to the web instead.
However, as they don’t want to give Apple a 30% cut of the revenue, they are not allowed to offer in-app book purchasing. This would mean opening the Spotify app, finding an audiobook and buying directly inside the app. Spotify’s original aim was to offer a simple store experience inside the Spotify app for users to browse and purchase audiobooks. Spotify first filed a formal complaint to the European Commission back in 2019 The commission is still investigating. Spotify says this is yet another case of Apple’s anticompetitive dominance on the app economy. The eventually-approved app experience entails a nine step process, far more complicated than Spotify ideally wanted to offer, to comply with App Store rules. The app was rejected three times by App Review due to violations of Apple’s In-App Purchase rules, before finally being approved on Tuesday.
As described in a new update to its Time to Play Fair website, Spotify has faced the ire of App Review over its attempt to launch an audiobooks store inside the Spotify app on iPhone.
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